Audiovisual translation: Theory and practice

Eleonora Fois


Audiovisual translation is a relatively new  and yet quite unexplored branch of translation studies. Despite being the main means for the enjoinment of big screen and television products, adaptation still arouses suspicion in scholars and critics, who do not even agree on its definition. After presenting the different kinds of audiovisual translation, the article focuses on the steps of the adaptation process: linguistic challenges, technical solutions which often pass unnoticed in an analysis, constraints, the professionals involved, and, last but not least, the norms which rule and conform the field. The choice for the case study has fallen on South Park, an excellent example of challenge on multiple levels which gives the chance to analyse the actual problems every frame or line presents, and to verify victories and losses of the job.


Adaptation; South Park; Translation; Dubbing


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