Period Drama Men and other objects of desire. Fanvidding 2.0
AbstractThe essay tackles one of the most widespread and interesting phenomena within media fandom, that is, fanvidding, and its relation with seriality. Fanvidding is a grassroots practice of remix, a form of video production where fans cut short sequences of mainstream audiovisual sources (films and television series) and reedit them, often on a pop music song. The videos – which are usually uploaded on some videosharing platforms such as YouTube or Vimeo – explore the source(s) in new ways.
After a survey aimed at highlighting the structurally serial character of fanvidding, retracing its genesis, and showing its more recent developments, alongside with the transformations which have hit both fandom and digital technologies in the last years, the essay takes as its reference corpus the fanvideos which gravitates around one specific kind of source, period drama. After calling into question some of the current typologies and classifications (fake/fan trailer, redub, supercut…), and partly drawing on the categories that Gerard Genette outlined in Palimpsestes, I propose three main criteria – relation to the source, regime, and logic – through which it is possible to analyse fan-produced videos. Those criteria point to some crucial issues, such as users/producers’ attitudes towards the source, that is, the remixed material, the potential effects of the fanvideos on the source’s reception, the function of the musical commentary in the hybridization of genres, repetition as a fundamental way to express desire and at the same time develop a critical reading of the source, the implications (and contradictions) of what has been called by Kristina Busse «[meta]affective aesthetics».
Baio, Andy, “Fanboy Supercuts, Obsessive Video Montage”, 11 aprile 2008, Waxy, http://waxy.org/2008/04/fanboy_supercuts_obsessive_video_montages/ (ultimo accesso: 15 maggio 2016).
Barthes, Roland, Frammenti di un discorso amoroso, Torino, Einaudi, 1979 (ed. orig. Fragments d’un discours amoureux, Paris, Seuil, 1977).
Brooks, Peter, Trame, Torino, Einaudi, 1995 (ed. orig. Reading for the Plot, Oxford, Claredon press, 1984).
Busse, Kristina, “Introduction”, Id. (ed), “In focus: Fandom and Feminism. Gender and the Politics of Fan Production”, special section, Cinema Journal, 48.4 (2009): 104-107.
Busse, Kristina, “[META] Affective Aesthetics”, Fanhackers, 23 novembre 2010, http://fanhackers.transformativeworks.org/2010/11/ (ultimo accesso: 15 maggio 2016).
Casetti, Francesco (ed.), L’immagine al plurale. Serialità e ripetizione, Venezia, Marsilio, 1984.
Cassani, Diego, Manuale del montaggio, Torino, UTET, 2000.
Collins, Jim, Bring On the Books for Everybody. How Literary Culture Became Popular Culture, Durham and London, Durham UP, 2010.
Coppa, Francesca, “Women, Star Trek, and the early development of fannish vidding”, Trasformative Works and Cultures, 1 (2008) (online all’URL: http://journal.transformativeworks.org/index.php/twc/article/view/44).
Coppa, Francesca, “An Editing Room of One’s Own: Vidding as Women Work”, Camera Obscura, 26.2 (2011): 123-130.
Coppa, Francesca - Levin Russo, Julie, “Editorial”, Trasformative Works and Cultures, 9 (2012) (online all’URL: http://journal.transformativeworks.org/index.php/twc/article/view/431/304).
Dall’Asta, Monica, Trame spezzate. Archeologia del film seriale, Genova, Le Mani, 2009.
De Certeau, Michel, L’invenzione del quotidiano, Roma, Edizioni Lavoro, 2001 (ed. orig. L’invention du quotidien, Paris, Gallimard, 1990).
Delwiche, Aaron - Jacobs Henderson, Jennifer, The Participatory Cultures Handbook, New York, Routledge, 2012.
Genette, Gérard, Palinsesti. La letteratura al secondo grado, Torino, Einaudi, 1997 (ed. orig. Palimpestes. La littérature au second degré, Paris, Seuils, 1982).
Gray, Jonathan - Sandvoss, Cornel - Harrington, C. Lee (eds.), Fandom. Identities and Communities in a Mediated World, New York and London, NY University Press, 2007.
Gunning, Tom, “The Cinema of Attraction[s]: Early Film, Its Spectator, and the Avant-garde”, in Strauven, Wanda (ed.), The Cinema of Attractions Reloaded, Amsterdam, Amsterdam UP, 2006: 381-388.
Hills, Matt, Fan Cultures, London and New York, Routledge, 2002.
Horwatt, Eli, “A Taxonomy of Digital Video Remixing: Contemporary Found Footage Practice on the Internet”, in Smith, Ian Robert (ed.), “Cultural Borrowings: Appropriation, Reworking, Transformation”, s.l., Scope. An Online Journal of Film and Television Studies, 2009: 76-91 (online all’URL: http://www.nottingham.ac.uk/scope/documents/2009/culturalborrowingsebook.pdf).
Jakobson, Roman, Saggi di linguistica generale, Milano: Feltrinelli, 1985 (ed. orig. Essais de linguistique générale, Paris, Editions de Minuit, 1963).
Jenkins, Henry, Textual Poachers. Television Fans and Participatory Culture, New York and London, Routledge, 1992.
Jenkins, Henry, How to Watch a Fan-Vid, 2006 (http://henryjenkins.org/?s=how+to+watch+a+fan-vid, ultimo accesso: 10 maggio 2016).
Kernan, Lisa, Coming Attractions: Reading American Movie Trailers, Austin, University of Texas Press, 2004 (edizione kindle 2009).
Manovich, Lev, Il linguaggio dei nuovi media, Milano, Olivares, 2002 (ed. orig. The Language of New Media, Cambridge MA, The MIT Press, 2001).
Manovich, Lev, “New Media and Remix Culture”, 2003, in manovich.net (http://manovich.net/content/04-projects/042-article-2003/39-article-2003.pdf, ultimo accesso: 10/05/2016).
Manovich, Lev, “Remixability and Modularity”, 2005, in manovich.net (http://manovich.net/content/04-projects/046-remixability-and-modularity/43_article_2005.pdf, ultimo accesso: 10/05/2016).
Manovich, Lev, “What Comes After Remix?”, 2007, in manovich.net (http://manovich.net/content/04-projects/057-what-comes-after-remix/54_article_2007.pdf, ultimo accesso: 10/05/2016).
Manovich, Lev, Software Culture, Milano, Olivares, 2010 (ed. orig. Software takes commande, 2009, online all’URL: http://softwarestudies.com/softbook/manovich_softbook_11_20_2008.pdf).
McCormack, Thomas, “Compilation Nation”, 25 aprile 2011, Moving Image Source, Museum of the Moving Image, http://www.movingimagesource.us/articles/compilation-nation-20110425 (ultimo accesso: 15 maggio 2016)
Mulvey, Laura, Visual and Other Pleasures, Bloomington: Indiana UP, 1989.
Navas, Eduardo, Remix Theory, Wien, Springer-Verlag, 2012.
Rousset, Jean, Leurs yeux se rencontrèrent. La scène de première vue dans le roman, Paris, José Corti, 1984.
Tralli, Lucia, Vidding grrls. Pratiche di remix audiovisivo nella cultura digitale contemporanea, tesi di dottorato in Cinema, Musica, Teatro, Università di Bologna, sotto la direzione di Monica Dall’Asta, 2014.
Williams, Kathleen Amy, “Fake and fan film trailers as incarnations of audience anticipation and desire”, Trasformative Works and Cultures, 9 (2012) (online all’URL: http://journal.transformativeworks.org/index.php/twc/article/view/360).
You are free to copy, distribute and transmit the work, and to adapt the work. You must attribute the work in the manner specified by the author or licensor (but not in any way that suggests that they endorse you or your use of the work).