Intermedial Rhetoric: Female Body, Brand and Ideology in Young-Hae Chang Heavy Industries' Digital Work

  • Beatrice Seligardi Università di Bergamo
Keywords: intermediality, female body, digital literature

Abstract

The article aims at analyzing, from an intermedial point of view,  two digital works by the web artist duo Young-Hae Chang Heavy Industries: "Cunnilingus in North Korea" and "Samsung Means To Come". These are Adobe Flash animations which combines text and jazz music. Everybody can see them on the duo website http://www.yhchang.com/. The article focuses in the rhetoric and stylistic features of the two works, which both thematize the relationship between female body, technology e dominant powers.

Author Biography

Beatrice Seligardi, Università di Bergamo
Beatrice Seligardi has a PhD in Euroamerican Literatures (University of Bergamo). She took also part to the PhDnet in Literary and Cultural Studies coordinated by the Justus Liebig Universitaet Giessen. Her research project focuses on the representation of the university in British fiction. Her research interests include the relationship between stream of consciousness and European modernist metropolis, metafiction and the female artist in contemporary anglophone literature. She has published on A.S. Byatt, Carol Shields, Alice Munro, Don DeLillo, David Lodge and on literature and visual culture. She was part of the Executive Committee for Synapsis 2011 (European School for Comparative Studies) and she was part of the organization for Compalit 2013.
Published
2014-06-04
How to Cite
Seligardi, B. (2014). Intermedial Rhetoric: Female Body, Brand and Ideology in Young-Hae Chang Heavy Industries’ Digital Work. Between, 4(7). https://doi.org/10.13125/2039-6597/1180
Section
Powers of Artistic Creation. Ideations and Crossings