On Introducing Business Linguistics
Keywords:
linguistics, business discourse, business communication, corporate discourse, web discourse
Abstract
The paper suggests acknowledging a separate sub-discipline within the framework of Applied Linguistics – Business Linguistics, a complex, interdisciplinary field for researching the use of language in business and verbal specifics of business communication. The author initiates the exploration of Business Linguistics, defining its sources, key areas and practical purposes. The discursive approach adopted is intended to provide the basis for investigating this promising sphere, therefore a complex definition of business discourse is proposed. The author investigates the field of Business Linguistics by researching the dominant semantics of corporate web-discourses of a few American, Asian and Russian companies.
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References
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AMERNIC, J. H., and CRAIG, R. 2006. CEO-speak. The language of corporate leadership. Montréal: McGill-Queen's University Press.
ANGELMAR, R., and STERN, L. 1978. Development of a content analytic system for analysis of bargaining communication in marketing. In «Journal of Marketing Research», 15, 93-102.
ARGENTI, P. A. 2005. Corporate communication. New York: McGraw-Hill Education.
BARGIELA-CHIAPPINI, F., and GOTTI, M. (Eds.). 2005. Asian business discourse(s). Bern: Peter Lang.
BARGIELA-CHIAPPINI, F., and HARRIS, S. 1997a. Managing language: The discourse of corporate meetings. Amsterdam and Philadelphia: John Benjamins.
BARGIELA-CHIAPPINI, F., and HARRIS, S. (Eds.). 1997b. The languages of business: An international perspective. Edinburgh: Edinburgh University Press.
BARGIELA-CHIAPPINI, F., and NICKERSON, С (Eds.). 1999. Writing business: Genres, media and discourses. Harlow: Longman.
BARGIELA-CHIAPPINI, F., NICKERSON, C., PLANKEN, B. 2007. Business Discourse. Palgrave Macmillan.
BEAMER, L., and VARNER, I. 1994/2005. Intercultural communication in the workplace. Boston: Irwin.
BODEN, D. 1994. The business of talk. Organizations in action. Polity Press, London. CHARLES, M. 1996. Business negotiations: Interdependence between discourse and the business relationship. English for Specific Purposes, 15 (1), 19-36.
CLAMPITT, P. 2000. Communicating for managerial effectiveness (2nd edn). London: Sage Publications.
CROSS, J. 2001. Forming the collective mind: A contextual exploration of large-scale collaborative writing in industry. Cresskill, NJ: Hampton Press.
DANIUSHINA Y.V. 2010. Business Linguistics and Internet Communication. Moscow, GUU.
DONOHUE, W. A., and DIEZ, M. E. 1985. Directive use in negotiation interaction. Communication Monographs, 52. London: London and New York, 305-18.
EHLICH, K., and WAGNER, J. (Eds.). 1995. The discourse of international negotiations. Berlin: Mouton de Gruyter.
FAIRCLOUGH, N. 1993. “Critical discourse analysis and the marketisation of public discourse: The universities”. In «Discourse and Society», 4, 133-68.
FAIRCLOUGH, N. 2001. “Critical discourse analysis as a method in social scientific research”, in R. WODAK and M. MEYER (eds), Methods of Critical Discourse Analysis. London: Sage, pp. 121–38.
FEELY, A. and HARZING, A. 2003. “Language management in multinational companies”. In «Cross-Cultural Management», 10(2), 37-52.
FENDT, J. 2007. “CEO Discourse in Mergers and Acquisitions: Toward a Theory of the Promise–Realities Gap”. In «Research in Organizational Change and Development», 16, 105-153.
FIRTH, A. (Ed.). 1995. The discourse of negotiation. Studies of language in the workplace. Oxford: Pergamon.
GARZONE, G. 2004. “Annual company reports and CEO's letters: Discoursal features and cultural markedness”. In С CANDLIN and M. GOTTI (Eds.), Intercultural aspects of specialized communication. Bern: Peter Lang, 311-40.
GARZONE, G. 2005. “Letters to shareholders and chairman‟s statements: Textual variability and generic integrity”. In P. GILLAERTS and M. GOTTI (Eds.). Genre variation in business letters. Bern: Peter Lang: 179-204.
GIMENEZ, J. 2006. “Embedded business emails: Meeting new demands in inter-national business communication”. In «English for Specific Purposes», 25, 154-72.
GOTTI, M., and GILLAERTS, P. (Eds.). 2005. Genre variation in business letters. Bern: Peter Lang.
GOUVEIA, C, SILVESTRE, C, and AZUAGA, L. (Eds.). 2004. Discourse, communication and the enterprise. Lisbon, Portugal: CEAUL, University of Lisbon.
GREATBATCH, D., and CLARK, T. 2005. Management speak: Why we listen to what management gurus tell us. London and New York: Routledge.
GURIEVA, Z.I. 2003a. “The Business text as a cultural phenomenon. Language. Ethnos. Consciousness”. In Proceedings of the International Scientific Conference (24 - 25 April 2003). V.2. Maikop: Editorial and publishing department of ASU, 38-46.
GURIEVA, Z.I. 2003b. Verbal communication in business: to create an integrative theory: Based on texts in Russian and English languages: Dissertation of Doctor of Philology: 10/02/1919. Krasnodar, 2003.
HAGEN, S. 1993. Languages in European business: A regional survey of small and medium-sized companies. London: City Technology Colleges Trust Ltd.
HARRIS, S., BARGIELA-CHIAPPINI, F. 2003. “Business as a site of language contact”. In «Annual Review of Applied Linguistics», 23: 155-169.
HEWINGS, M., and NICKERSON, С (Eds.), 1999. Business English: Research into practice. London and New York: Longman.
JOHNS, A. 1980. “Cohesion in written business discourse: Some contrasts‟. In «The ESP Journal», 1(1), 35-44.
JOHNS, A. 1986. “The Language of Business”. In «Annual Review of Applied Linguistics», 7, 3-17.
KARASIK, V.I. 2000. “About types of discourse”. In Linguistic personality: institutional and personal discourse. Collected scientific works / Volgograd State Pedagogic University. Volgograd: Peremena, 5-20.
KLIKAUER, Th. 2008. Management Communication. Communicative Ethics and Action. Palgrave Macmillan.
KOESTER, A. 2004. The language of work. London and New York: Routledge.
LAMPI, M. 1986. Linguistic components of strategy in business negotiations. Helsinki School of Economics, Studies B-85, Helsinki: Helsinki School of Economics.
LIVESEY, S. 2002. “The discourse of the middle ground: Citizen Shell commits to sustainable development”. In «Management Communication Quarterly», 15, 313-49.
LOUHIALA-SALMINEN, L. 2002. “The fly‟s perspective: Discourse in the daily routine of a business manager”. In «English for Specific Purposes», 21, 211-31.
MALYUGA, E.N. 2008. Functional pragmatics of intercultural business communication. Moscow: Librokom.
MARSCHAN, R., WELCH, D., and WELCH, L. 1997. “Language: The forgotten factor in multinational management?” In «European Management Journal», 15, 591-598.
NAZAROVA, T.B. 2007. The vocabulary of the English language of business communication. Special course / T.B. NAZAROVA, N. KUZNETSOVA, I.A. PRESNUKHINA . Moscow: Astrel: AST.
NELSON, M. 2006. “Semantic associations in Business English: A corpus-based analysis”. In « English for Specific Purposes», 25(2), 217-34.
PERKINS, J. M. 1999. “Communicating in a global, multicultural corporation: Other metaphors and strategies”. In C. R. LOVITT and D. GOSWAMI (Eds.), Exploring the rhetoric of international professional communication. New York: Baywood, 17-38.
PIEKKARI, R., and ZANDER, L. (Eds.). 2005. “Special issue on language and communication in international management”. In «International Studies of Management and Organization», 35(1), 1-103.
PONCHINI, G. 2004. Discursive strategies in multicultural business meetings. Bern: Peter Lang.
PUTNAM, L.L. and KRONE K.J.(Eds.). 2006. Organizational Communication (5 vols.) London: Sage.
PUTNAM, L.L. and ROLOFF M.E. (Eds.). 1992. Communication and Negotiation. Newbury Park, CA: Sage,
RAMALLO F., LORENZO A M., RODRIGUEZ-YANEZ X.P. and CAP P. (Eds.) 2009. New Approaches to Discourse and Business Communication. Palgrave Macmillan.
SAUSSURE, F. de. 1916/1977. Cours de linguistique générale, ed. C. BALLY and A. SECHEHAYE, with the collaboration of A. RIEDLINGER, Lausanne and Paris: Payot; trans. W. BASKIN, Course in General Linguistics, Glasgow: Fontana/Collins, 1977.
SCOBLE, R., Israel, Sh. 2006. Naked Conversations. How blogs are changing the way businesses talk with customers. John Wiley and Sons, Inc.
SHIRYAEVA, T.A. 2006. Cognitive model of business discourse. Pyatigorsk: Pyatigorsk State. Linguistic University.
SPENCER-OATEY, H., and XING, J. 2005. Managing talk and non-talk in intercultural interactions: Insights from two Chinese-British business meetings. In «Multilingua», 24(1-2), 55-74.
STUBBE, M., LANE, C, HILDER, J., Vine, E., VINE, В., and MARRA, M. 2003. “Multiple discourse analyses of workplace interaction”. In «Discourse Studies», 5, 351-88.
SWALES, J. M., and ROGERS, P. S. 1995. “Discourse and the projection of corporate culture: The mission statement”. In «Discourse and Society», 6(2), 223-42.
THOMAS, J. 1997. “Discourse in the marketplace: The making of meaning in annual general reports”. In «Journal of Business Communication», 34(1), 47-66.
TOMASHEVSKAYA, K.V. 2000. The economic discourse of the contemporary in its lexical representation. Dissertation of Doctor of Philology: 10.02.01. St. Petersburg.
TROSBORG, A., and FLYVHOM Jorgensen, P. E. (Eds.). 2005. Business discourse. Texts and contexts. Bern: Peter Lang.
VAN DIJK, T. A. (Ed.) 2007. Discourse Studies. 5 vols. Sage Benchmarks in Discourse Studies. (pp. xix-xiii). London: Sage.
VAN RIEL, С. 1995. The principles of corporate communication. Upper Saddle River, NJ: Prentice Hall.
VARNER, I. 2000. “The Theoretical Foundation for Intercultural Business Communication: A Conceptual Model”. In «Journal of Business Communication» 37(1), 39–57.
VINE, B. 2004. Getting things done at work: The discourse of power in workplace interaction. Amsterdam: John Benjamins Publishing.
WODAK, R. and P. Chilton (Eds.) 2005. New Agenda in (Critical) Discourse Analysis. Amsterdam: Benjamins.
YEUNG, L. 1999. “Linguistic forms of consultative management discourse”. In «Discourse and Society», 9(1), 81-101.
AMERNIC, J. H., and CRAIG, R. 2006. CEO-speak. The language of corporate leadership. Montréal: McGill-Queen's University Press.
ANGELMAR, R., and STERN, L. 1978. Development of a content analytic system for analysis of bargaining communication in marketing. In «Journal of Marketing Research», 15, 93-102.
ARGENTI, P. A. 2005. Corporate communication. New York: McGraw-Hill Education.
BARGIELA-CHIAPPINI, F., and GOTTI, M. (Eds.). 2005. Asian business discourse(s). Bern: Peter Lang.
BARGIELA-CHIAPPINI, F., and HARRIS, S. 1997a. Managing language: The discourse of corporate meetings. Amsterdam and Philadelphia: John Benjamins.
BARGIELA-CHIAPPINI, F., and HARRIS, S. (Eds.). 1997b. The languages of business: An international perspective. Edinburgh: Edinburgh University Press.
BARGIELA-CHIAPPINI, F., and NICKERSON, С (Eds.). 1999. Writing business: Genres, media and discourses. Harlow: Longman.
BARGIELA-CHIAPPINI, F., NICKERSON, C., PLANKEN, B. 2007. Business Discourse. Palgrave Macmillan.
BEAMER, L., and VARNER, I. 1994/2005. Intercultural communication in the workplace. Boston: Irwin.
BODEN, D. 1994. The business of talk. Organizations in action. Polity Press, London. CHARLES, M. 1996. Business negotiations: Interdependence between discourse and the business relationship. English for Specific Purposes, 15 (1), 19-36.
CLAMPITT, P. 2000. Communicating for managerial effectiveness (2nd edn). London: Sage Publications.
CROSS, J. 2001. Forming the collective mind: A contextual exploration of large-scale collaborative writing in industry. Cresskill, NJ: Hampton Press.
DANIUSHINA Y.V. 2010. Business Linguistics and Internet Communication. Moscow, GUU.
DONOHUE, W. A., and DIEZ, M. E. 1985. Directive use in negotiation interaction. Communication Monographs, 52. London: London and New York, 305-18.
EHLICH, K., and WAGNER, J. (Eds.). 1995. The discourse of international negotiations. Berlin: Mouton de Gruyter.
FAIRCLOUGH, N. 1993. “Critical discourse analysis and the marketisation of public discourse: The universities”. In «Discourse and Society», 4, 133-68.
FAIRCLOUGH, N. 2001. “Critical discourse analysis as a method in social scientific research”, in R. WODAK and M. MEYER (eds), Methods of Critical Discourse Analysis. London: Sage, pp. 121–38.
FEELY, A. and HARZING, A. 2003. “Language management in multinational companies”. In «Cross-Cultural Management», 10(2), 37-52.
FENDT, J. 2007. “CEO Discourse in Mergers and Acquisitions: Toward a Theory of the Promise–Realities Gap”. In «Research in Organizational Change and Development», 16, 105-153.
FIRTH, A. (Ed.). 1995. The discourse of negotiation. Studies of language in the workplace. Oxford: Pergamon.
GARZONE, G. 2004. “Annual company reports and CEO's letters: Discoursal features and cultural markedness”. In С CANDLIN and M. GOTTI (Eds.), Intercultural aspects of specialized communication. Bern: Peter Lang, 311-40.
GARZONE, G. 2005. “Letters to shareholders and chairman‟s statements: Textual variability and generic integrity”. In P. GILLAERTS and M. GOTTI (Eds.). Genre variation in business letters. Bern: Peter Lang: 179-204.
GIMENEZ, J. 2006. “Embedded business emails: Meeting new demands in inter-national business communication”. In «English for Specific Purposes», 25, 154-72.
GOTTI, M., and GILLAERTS, P. (Eds.). 2005. Genre variation in business letters. Bern: Peter Lang.
GOUVEIA, C, SILVESTRE, C, and AZUAGA, L. (Eds.). 2004. Discourse, communication and the enterprise. Lisbon, Portugal: CEAUL, University of Lisbon.
GREATBATCH, D., and CLARK, T. 2005. Management speak: Why we listen to what management gurus tell us. London and New York: Routledge.
GURIEVA, Z.I. 2003a. “The Business text as a cultural phenomenon. Language. Ethnos. Consciousness”. In Proceedings of the International Scientific Conference (24 - 25 April 2003). V.2. Maikop: Editorial and publishing department of ASU, 38-46.
GURIEVA, Z.I. 2003b. Verbal communication in business: to create an integrative theory: Based on texts in Russian and English languages: Dissertation of Doctor of Philology: 10/02/1919. Krasnodar, 2003.
HAGEN, S. 1993. Languages in European business: A regional survey of small and medium-sized companies. London: City Technology Colleges Trust Ltd.
HARRIS, S., BARGIELA-CHIAPPINI, F. 2003. “Business as a site of language contact”. In «Annual Review of Applied Linguistics», 23: 155-169.
HEWINGS, M., and NICKERSON, С (Eds.), 1999. Business English: Research into practice. London and New York: Longman.
JOHNS, A. 1980. “Cohesion in written business discourse: Some contrasts‟. In «The ESP Journal», 1(1), 35-44.
JOHNS, A. 1986. “The Language of Business”. In «Annual Review of Applied Linguistics», 7, 3-17.
KARASIK, V.I. 2000. “About types of discourse”. In Linguistic personality: institutional and personal discourse. Collected scientific works / Volgograd State Pedagogic University. Volgograd: Peremena, 5-20.
KLIKAUER, Th. 2008. Management Communication. Communicative Ethics and Action. Palgrave Macmillan.
KOESTER, A. 2004. The language of work. London and New York: Routledge.
LAMPI, M. 1986. Linguistic components of strategy in business negotiations. Helsinki School of Economics, Studies B-85, Helsinki: Helsinki School of Economics.
LIVESEY, S. 2002. “The discourse of the middle ground: Citizen Shell commits to sustainable development”. In «Management Communication Quarterly», 15, 313-49.
LOUHIALA-SALMINEN, L. 2002. “The fly‟s perspective: Discourse in the daily routine of a business manager”. In «English for Specific Purposes», 21, 211-31.
MALYUGA, E.N. 2008. Functional pragmatics of intercultural business communication. Moscow: Librokom.
MARSCHAN, R., WELCH, D., and WELCH, L. 1997. “Language: The forgotten factor in multinational management?” In «European Management Journal», 15, 591-598.
NAZAROVA, T.B. 2007. The vocabulary of the English language of business communication. Special course / T.B. NAZAROVA, N. KUZNETSOVA, I.A. PRESNUKHINA . Moscow: Astrel: AST.
NELSON, M. 2006. “Semantic associations in Business English: A corpus-based analysis”. In « English for Specific Purposes», 25(2), 217-34.
PERKINS, J. M. 1999. “Communicating in a global, multicultural corporation: Other metaphors and strategies”. In C. R. LOVITT and D. GOSWAMI (Eds.), Exploring the rhetoric of international professional communication. New York: Baywood, 17-38.
PIEKKARI, R., and ZANDER, L. (Eds.). 2005. “Special issue on language and communication in international management”. In «International Studies of Management and Organization», 35(1), 1-103.
PONCHINI, G. 2004. Discursive strategies in multicultural business meetings. Bern: Peter Lang.
PUTNAM, L.L. and KRONE K.J.(Eds.). 2006. Organizational Communication (5 vols.) London: Sage.
PUTNAM, L.L. and ROLOFF M.E. (Eds.). 1992. Communication and Negotiation. Newbury Park, CA: Sage,
RAMALLO F., LORENZO A M., RODRIGUEZ-YANEZ X.P. and CAP P. (Eds.) 2009. New Approaches to Discourse and Business Communication. Palgrave Macmillan.
SAUSSURE, F. de. 1916/1977. Cours de linguistique générale, ed. C. BALLY and A. SECHEHAYE, with the collaboration of A. RIEDLINGER, Lausanne and Paris: Payot; trans. W. BASKIN, Course in General Linguistics, Glasgow: Fontana/Collins, 1977.
SCOBLE, R., Israel, Sh. 2006. Naked Conversations. How blogs are changing the way businesses talk with customers. John Wiley and Sons, Inc.
SHIRYAEVA, T.A. 2006. Cognitive model of business discourse. Pyatigorsk: Pyatigorsk State. Linguistic University.
SPENCER-OATEY, H., and XING, J. 2005. Managing talk and non-talk in intercultural interactions: Insights from two Chinese-British business meetings. In «Multilingua», 24(1-2), 55-74.
STUBBE, M., LANE, C, HILDER, J., Vine, E., VINE, В., and MARRA, M. 2003. “Multiple discourse analyses of workplace interaction”. In «Discourse Studies», 5, 351-88.
SWALES, J. M., and ROGERS, P. S. 1995. “Discourse and the projection of corporate culture: The mission statement”. In «Discourse and Society», 6(2), 223-42.
THOMAS, J. 1997. “Discourse in the marketplace: The making of meaning in annual general reports”. In «Journal of Business Communication», 34(1), 47-66.
TOMASHEVSKAYA, K.V. 2000. The economic discourse of the contemporary in its lexical representation. Dissertation of Doctor of Philology: 10.02.01. St. Petersburg.
TROSBORG, A., and FLYVHOM Jorgensen, P. E. (Eds.). 2005. Business discourse. Texts and contexts. Bern: Peter Lang.
VAN DIJK, T. A. (Ed.) 2007. Discourse Studies. 5 vols. Sage Benchmarks in Discourse Studies. (pp. xix-xiii). London: Sage.
VAN RIEL, С. 1995. The principles of corporate communication. Upper Saddle River, NJ: Prentice Hall.
VARNER, I. 2000. “The Theoretical Foundation for Intercultural Business Communication: A Conceptual Model”. In «Journal of Business Communication» 37(1), 39–57.
VINE, B. 2004. Getting things done at work: The discourse of power in workplace interaction. Amsterdam: John Benjamins Publishing.
WODAK, R. and P. Chilton (Eds.) 2005. New Agenda in (Critical) Discourse Analysis. Amsterdam: Benjamins.
YEUNG, L. 1999. “Linguistic forms of consultative management discourse”. In «Discourse and Society», 9(1), 81-101.
Published
2010-06-30
How to Cite
Daniushina, Y. (2010). On Introducing Business Linguistics. Rhesis. International Journal of Linguistics, Philology and Literature, 1(1), 24-34. https://doi.org/10.13125/rhesis/5508
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Articoli
