Populism and Communication
AbstractThe contribution aims, in its first part, at framing the populist phe-nomenon from the point of view of historical and political evolution of two interrelated processes: the praise of the direct representation of the popular will and the criticism and de-legitimization of the elite. These processes find a sudden acceleration at the time of disinter-mediation, which clearly demonstrates its dual nature as an object of study between politics and communication. The ability of political leaders to bypass the traditional structures of mediation (from Par-liament, in reference to political action, to the legacy media, in refer-ence to the relationship with the public) becomes over time directly proportional to their ability to adapt to the media logic. In the age of the hybrid media system, therefore, the strength of the populist leader lies in a careful use of old and new media, according to stra-tegic schemes and communicative styles that are summarized in the case studies selected in the second part of the contribution
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