Pinkwashing turístico. Una aproximación desde la promoción de destinos turísticos LGBTQ en Latinoamérica

  • José Barquet Muñoz Tecnológico de Monterrey, Campus Monterrey, Messico
  • José Carlos Vázquez Parra Tecnológico de Monterrey, Campus Guadalajara, Messico http://orcid.org/0000-0001-9197-7826
Parole chiave: LGBTIQA, minority groups, tourism, human rights, Latin America

Abstract

The segment of tourism destinations focused on the gay community (pink tourism) has grown consi- derably in recent years. However, qualifying as a gay-friendly destination brings with it the need for a commitment that goes beyond having businesses focused on gay tourism, otherwise these actions could be labeled as pinkwashing. The aim of this article is to reflect on Latin America’s reality, considering three highly valued destinations for pink tourism: Mexico, Brazil and Costa Rica. Based on a content analysis method, we reflect on the data provided by the LGBTQ+ Danger Index 2021, as well as on newspaper articles related to this topic. As a conclusion it can be seen that, in some cases, despite the interest in offering destinations for the pink market, the real situation in the countries is still challenging for this group, resulting in an insufficient support for their actions and, therefore, questionable.

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Pubblicato
2021-10-12
Come citare
Barquet Muñoz, J., & Vázquez Parra, J. (2021). Pinkwashing turístico. Una aproximación desde la promoción de destinos turísticos LGBTQ en Latinoamérica. América Crítica, 5(1), 9-17. https://doi.org/10.13125/americacritica/4563
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