The self-help literature and the power of the mind
Abstract
The aim of this article is to offer a better understanding of the self-help literature, perceiving its appeals and meanings to the public. Two special moments in the history of self-help books are analyzed: the productions of New Thought authors and contemporary mentalists publications. We pay attention to the recurrence of the old topics of the American movement in the latest production, realizing that the idea of mind power, which was in the basis of the movement, remains strong and connected to individualism and the demands of contemporary society.Anuac is published under a Creative Commons Attribution Licence 4.0. With the licence CC-BY, authors retain the copyright, allowing anyone to download, reuse, re-print, modify, distribute and/or copy their contribution. The work must be properly attributed to its author. It should be also mentioned that the work has been first published by the journal Anuac.
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