TY - JOUR AU - Giovanni Ragone PY - 2014/11/30 Y2 - 2024/03/28 TI - For a Mediology of Literature. McLuhan and the Imaginaries JF - Between JA - BW VL - 4 IS - 8 SE - Theoretical Frameworks: Orality, Media, Digital Memory DO - 10.13125/2039-6597/1304 UR - https://ojs.unica.it/index.php/between/article/view/1304 AB - Two main trends in the humanities are interested in the relationships between technology, media and metaphors: the “media science”, with the initial core in McLuhan, and its current development; and a longer and more complex theoretical tradition on collective imagination, which dates back to Simmel, Durkheim, Mauss. Especially Benjamin has decisively influenced literary studies in the late twentieth century. The integration between the two currents - mediology and  theories on collective imagination ‒ is actually in progress in Italy, from the nineties.  This justifies – we believe ‒‒the hypothesis of a possible “mediology of literature”. The article tries to trace the movements, theories, and relevant passages, identifying in the writings of McLuhan cardinal directions to push forward the research, on the basis of a theoretical framework that allows to manage our everyday experience of immersion in the "playback of the arts" on the floor of an organized knowledge.  ER -