Seriality and persuasion

  • Alessandro Perissinotto Università di Torino
Keywords: Edutainment, Speech Acts, Television, Social Marketing, Narratology

Abstract

The aim of this paper is to study, in a social and educational perspective,  the persuasive strategies of narrative TV series. As "case studies" we use soap operas, telenovelas, situation comedies of great international relevance, but still little investigated in Italy. The analysis will be conducted, on the basis of media studies, through two different approaches: Greimas's theory of modalities and  Searle's speech acts theory.

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Published
2016-06-23
How to Cite
Perissinotto, A. (2016). Seriality and persuasion. Between, 6(11). https://doi.org/10.13125/2039-6597/2118
Section
Transmedia Storytelling: Transpositions